PRET

Rethinking the New York sandwich

Pret A Manger, the sandwich store that’s a London staple, decided to come to New York, a city that takes its sandwiches seriously. 

We focused on telling Pret’s impressive ingredient stories. We developed the positioning, “Unnaturally obsessed with natural ingredients,” and the tag line, “Fresh Thinking.”

Today, Pret is also a New York staple with 39 locations.