Bentley America

Quick, close your eyes, and envision someone behind the wheel of a Bentley.

If you pictured an older, white, British gentleman (perhaps sporting a bowler and/or monocle), you could be forgiven.

Often perceived as the province of such a demographic, Bentley Motors was anxious to refresh its brand, and invite new audiences into the tent.

I was part of a team that developed a national online campaign for Bentley America, “Extraordinary Journeys.” The campaign tells the stories of individuals who have overcome twists, turns and unforeseen obstacles to realize their dreams.

One of the extraordinary journeys we profiled was that of Breegan Jane’s. From being a child model and actor, to a restaurant owner, entrepreneur, mother and women’s rights advocate, Breegan has risen above challenges and maintained her values. This has brought her success.

Breegan Jane was the first African-American woman ever featured in any Bentley Motors promotions. Her staunch support of sustainability initiatives underscores those of Bentley’s, which has committed to a 100% electric fleet by 2030. I am are proud to have had the opportunity to help tell her story.