One Epic Trek

An adventure in content creation

Working closely with REI Adventures and PROMPERU, the national tourism office of Peru, our team developed an influencer campaign to promote travel to the Peruvian Andes.

REI Adventures invited five editors and journalists (who specialize in adventure travel) to take the new Ausangate trek. The influencers wrote, photographed, shot video and covered the experience on a variety of digital channels. We hired a videographer to follow them and further document their experiences.

The media trip generated a large amount of new content:

• 29 new static posts

• 409 new stories

• 931,550 impressions

• 7,560 engagements

• 11.1% total engagement rate

• 84 Ausangate Lodge-To-Lodge Trip bookings (a $335,916 value)