Ecuador Tourism

Planting a flag for sustainable tourism

The Ecuadorian government was interested in taking a leadership position in sustainable tourism. Our target was travelers who are not interested in luxury or status, but rather an authentic experience. This group is well-educated, and does not fear long copy.

Ecuador enjoyed a 56% increase in North American visitation while the campaign ran, and became the first country to win the TIA Odyssey Award for Best Message In Sustainable Tourism.